Leash

Only a woof away!

Leash is a feeding and calling device that allows pet owners to stay connected with their pets, chat with each other any time of day, and make sure their dogs are well-fed. Our goal is to lend pet owners a hand to responsibly care for their pets. Leash creates a safe space for your dog, whether you are home with them or not.

For this project we were required to come up with a business. Being the dog lover that I am, the device I thought up was one for dog owners and their pets. The product name is Leash representing the firm connection between owner and pet. I created a Brand Guideline for Leash as well as social media, ad/explainer videos, and web/print applications.