LOOKA
Brand Identity
I had the pleasure of taking on Social & Blog creative. I helped carry out the brand identity throughout these platforms by developing a brand palette and aesthetic. I created a standardized guide for blog imagery and helped the content team brief and write for blogs. In addition, I provided ideas and concepts for content, including holidays such as Friendship Day and Mental Health Awareness Day! I curated and produced 100s of illustrations, animations, photography, and typography and created processes/templates for easy transferability for:
- Stats
- Product Posts
- Quotes
- Customer Testimonials
- Seasonal Posts
- Colour Palettes
- Long-form Informational Posts
- IG Stories
- Motion/Animated Posts
ROLE
Lead Design, Art Direction
TEAM
Creative Director - Brenda Luu
Social posts
Instagram, Facebook, LinkedIn
IG Stories
@lookadesign
BLOG IMAGERY
Check out the blog posts by clicking on the images below.
SOcial - Pinterest
Introduced Pinterest as a new medium/platform. Created over 100 Pinterest Pins of different styles to see what performs best.
