Expo 2025

My imagined Toronto Expo 2025 shows a positive, optimistic and inviting future with bright illustrations and bold typography. How cool would it be if we had floating cities and flying cars! The design is inspired by retro futuristic posters and the logo utilizes the same wordmark with various illustrations interlacing the letters. The branding carries through in all marketing material including digital tickets, posters, pamphlets, etc. 

This project made it to the Semifinals of the Adobe Design Achievement Awards.